The Business of Writing: Showcase Your Brand with Alka Joshi
Welcome to the August Business of Writing edition.
Today's guest is Alka Joshi, author of The Henna Artist and The Secret Keeper of Jaipur. Born in Jodhpur, Rajasthan, in India, Alka has lived in the U S since the age of nine. She spent many years working in advertising and marketing copy after being encouraged by her husband to try writing fiction.
Alka took evening workshops before enrolling in an MFA program in creative writing at the age of 51. The Henna Artistt, Alka's debut novel published by Mira books, a division of Harper Collins right at the beginning of the Covid 19 outbreak. Alka followed this release with The Secret Keeper... and she's now working on the third book in the trilogy.
In just over 12 months Alka has amassed 15,000 followers on Instagram. Her posts are colourful and animated, like her book covers, and feature video interviews with fellow authors. They're posts that make you want to click and find out more, just as her books make you want to keep reading.
Join Alka and Pam on the Convo Couch as they discuss Alka's books, of course, and the world of author branding, social media, and in particular, Instagram.
Transcript coming soon
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Alka Joshi
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Pamela Cook
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This episode produced by Pamela Cook for Writes4Women.